Search Engine Optimization

SEO for real estate is a way to optimize your online content to attract people through organic search results, as opposed to paid online advertising, like Google Ads. Content that you can optimize for search engines include content on your website, social media platforms, and mobile apps. In the early days of SEO, optimizing your content meant putting a great focus on keywords and links as the main way to rank. Now, however, creating an all-around good user experience that helps meet your user’s needs is the most important.

Keep in mind that SEO is a long-term strategy and you should not expect to see results overnight. Instead, you can look at real estate SEO as a way to implement your business goals, now and in the future. Many companies pour their SEO efforts into ranking on Google and there is no surprise there with Google dominating 88.83% of the US search market share in April 2021, according to Statscounter GlobalStats. But keep in mind that Google is not the only search engine worth optimizing for. Microsoft Bing and Yahoo are both well-known search engines with 5.47% and 3% market share, respectively. Although these other search engines boast less traffic than Google, the advantage is that there is less competition, meaning you have a greater chance at ranking on Bing and Yahoo.